MTV gets a brand facelift

MTV International / Sweetheart from Universal Everything on Vimeo.

MTV new look was created by MTV’s creative directors collaboration with UK-based studio Universal Everything. It features lots of colors and particles , textures and objects. What can I say, I’m a sucker for candy.  I love the first bumper.

More of the brand refresh can be found over at Creative Review.

MTV International / Chocolate Gold Sunset from Universal Everything on Vimeo.

  • http://red-star.nl/blog John

    I think it looks really nice those 2 clips.

  • http://blog.wunew.com 蜗牛设计

    beautifu girl and site.

  • http://www.jucarii-copii.ro Jucarii

    looks nice, M is for michael :)

  • http://anonymousworks.blogspot.com/ Joey

    Great find!

  • http://anunturi-gratuite.prahova-online.com/ anunturi

    It’s really a big loss the fact this branding will apply for all the 62 channels MTV has worldwide – the most interesting and inspiring aspect they ever had on the visual culture side was the diversity coming from the different design at the different countries thay are present. Thats a shame.

    And the idents look fine, but let’s face, they are not beyond the contemporary design trend – and I wouldn’t expect much inovation anymore from MTV, specially with a “motto/mantra” such as pop x 1000%.

  • http://ilinas.com Ilina S

    Best subliminals I have EVER seen. Whoever came up with this was a genious.

  • http://www.dgenerador.com diseño grafico freelance

    muy buen blog de diseño! great blog! thanks from Argentina

  • http://www.dgenerador.com diseño comunicacion visual

    Muy buen blog de diseño! great blog! thanks from Argentina.