MTV gets a brand facelift

MTV International / Sweetheart from Universal Everything on Vimeo.

MTV new look was created by MTV’s creative directors collaboration with UK-based studio Universal Everything. It features lots of colors and particles , textures and objects. What can I say, I’m a sucker for candy.  I love the first bumper.

More of the brand refresh can be found over at Creative Review.

MTV International / Chocolate Gold Sunset from Universal Everything on Vimeo.

8 Comments

  1. 07 . 23 . 2009 at 5:22 pm

    Muy buen blog de diseño! great blog! thanks from Argentina.

  2. 07 . 17 . 2009 at 10:34 pm

    muy buen blog de diseño! great blog! thanks from Argentina

  3. 07 . 12 . 2009 at 1:52 am

    Best subliminals I have EVER seen. Whoever came up with this was a genious.

  4. 07 . 11 . 2009 at 5:19 am

    It’s really a big loss the fact this branding will apply for all the 62 channels MTV has worldwide – the most interesting and inspiring aspect they ever had on the visual culture side was the diversity coming from the different design at the different countries thay are present. Thats a shame.

    And the idents look fine, but let’s face, they are not beyond the contemporary design trend – and I wouldn’t expect much inovation anymore from MTV, specially with a “motto/mantra” such as pop x 1000%.

  5. 07 . 7 . 2009 at 7:08 pm

    Great find!

  6. 07 . 4 . 2009 at 4:33 pm

    looks nice, M is for michael :)

  7. 07 . 2 . 2009 at 11:15 pm

    beautifu girl and site.

  8. 07 . 2 . 2009 at 4:22 am

    I think it looks really nice those 2 clips.

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