MTV International / Sweetheart from Universal Everything on Vimeo.
MTV new look was created by MTV’s creative directors collaboration with UK-based studio Universal Everything. It features lots of colors and particles , textures and objects. What can I say, I’m a sucker for candy. I love the first bumper.
More of the brand refresh can be found over at Creative Review.
MTV International / Chocolate Gold Sunset from Universal Everything on Vimeo.









8 Comments
Muy buen blog de diseño! great blog! thanks from Argentina.
muy buen blog de diseño! great blog! thanks from Argentina
Best subliminals I have EVER seen. Whoever came up with this was a genious.
It’s really a big loss the fact this branding will apply for all the 62 channels MTV has worldwide – the most interesting and inspiring aspect they ever had on the visual culture side was the diversity coming from the different design at the different countries thay are present. Thats a shame.
And the idents look fine, but let’s face, they are not beyond the contemporary design trend – and I wouldn’t expect much inovation anymore from MTV, specially with a “motto/mantra” such as pop x 1000%.
Great find!
looks nice, M is for michael
beautifu girl and site.
I think it looks really nice those 2 clips.