Excerpt From Social News:
Timesculpture is a stunning progression of the ‘bullet time’ technique made famous by films such as The Matrix. Rather than showing a 3-D rotation of a still moment, this groundbreaking new filming process manipulates moving snapshots of time using Toshiba technology, redefining cinematic human movement.
The shoot was made possible via the construction of a purpose-built camera rig, weighing over half a tonne and housing 200 Toshiba Gigashot HD camcorders. Over 20 Terabytes – 20,000 Gigabytes – of video data was used, taking over 336 continuous hours to process.
- Toshiba debuts world’s first “timesculpture” commercial, an evolution of the “bullet time” technique made famous by The Matrix
- Groundbreaking £3million ad campaign manipulates “moving snapshots of time” using more than 200 Toshiba Gigashot camcorders
- Soundtrack is provided by Crystal Castles, whose singer, Alice Glass, topped NME’s 2008 Cool List last week
- Integrated campaign to promote Toshiba’s new range of upscaling products – TV, DVD and laptops – that convert standard definition TV and DVD images to near high-definition quality
5 Comments
hey larissa, the video is no longer available here. Is it cause of Youtube’s new censorship?
That is pretty damn amazing. Thanks, I’ve never seen it before!
Sweet ad, thanks for the link. It’s good to see companies using their own products to do cool stuff.
http://twitter.com/aaronspence
Damn, that was cool.
I’d already seen it, but I didn’t knew the background of the ad. It’s interesting, and it has that “matrix thing” that makes it very cool.