The Toshiba Timesculpture Advert is amazing. Like Woah!

Excerpt From Social News:

Timesculpture is a stunning progression of the ‘bullet time’ technique made famous by films such as The Matrix. Rather than showing a 3-D rotation of a still moment, this groundbreaking new filming process manipulates moving snapshots of time using Toshiba technology, redefining cinematic human movement.

The shoot was made possible via the construction of a purpose-built camera rig, weighing over half a tonne and housing 200 Toshiba Gigashot HD camcorders. Over 20 Terabytes – 20,000 Gigabytes – of video data was used, taking over 336 continuous hours to process.

  • Toshiba debuts world’s first “timesculpture” commercial, an evolution of the “bullet time” technique made famous by The Matrix
  • Groundbreaking £3million ad campaign manipulates “moving snapshots of time” using more than 200 Toshiba Gigashot camcorders
  • Soundtrack is provided by Crystal Castles, whose singer, Alice Glass, topped NME’s 2008 Cool List last week
  • Integrated campaign to promote Toshiba’s new range of upscaling products – TV, DVD and laptops – that convert standard definition TV and DVD images to near high-definition quality

5 Comments

  1. 12 . 18 . 2008 at 6:15 am

    hey larissa, the video is no longer available here. Is it cause of Youtube’s new censorship?

  2. 11 . 19 . 2008 at 8:53 pm

    That is pretty damn amazing. Thanks, I’ve never seen it before!

  3. 11 . 14 . 2008 at 9:25 pm

    Sweet ad, thanks for the link. It’s good to see companies using their own products to do cool stuff.

    http://twitter.com/aaronspence

  4. Danny Tatom
    11 . 14 . 2008 at 7:57 pm

    Damn, that was cool. :o

  5. 11 . 14 . 2008 at 4:51 pm

    I’d already seen it, but I didn’t knew the background of the ad. It’s interesting, and it has that “matrix thing” that makes it very cool.

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